All Publications

Journal article

Enhancing playful customer experience with personalization

Lambillotte, Laetitia[UCL] Magrofuoco, Nathan[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2022) Journal of Retailing and Consumer Services — Vol. 68, p. 103017 (2022)

Journal article

Empathic chatbots: A double-edged sword in customer experiences

Juquelier, Antoine[UCL] Poncin, Ingrid[UCL] Hazée, Simon[UCL] (2025) Journal of Business Research — Vol. 188, no.115074, p. 1-12 (2025)

Speech

Using Gestural Interaction Technology to Improve the Consumer Experience: An Abstract

Sellier, Quentin[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2022) 2022 Academy of Marketing Science Annual Conference (AMS) — Monterey, USA

Speech

Exploration of the Impact of 3D Gestural Interaction on the Customer Experience

Sellier, Quentin[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2022) 28th International Conference on Recent Advances in Retailing and Consumer Science — Baveno, Italy

Journal article

Fusions et Acquisitions. Réactions des Consommateurs au Redéploiement des Marques.

Derbaix, Christian[UCL] Poncin, Ingrid[UCL] Derbaix , Maud Naglieri, Alice[UCL] Derbaix, Arlene (2017) Revue française de gestion — Vol. 32, p. 97-132 (2017)

Journal article

Looking at aesthetic emotions in advertising research through a psychophysiological perspective

Lajante, Mathieu Droulers, Olivier Derbaix, Christian[UCL] Poncin, Ingrid[UCL] (2020) Frontiers in Psychology — Vol. 11 (2020)

WorkingPaper

Online community of users – Study of social comparison and tie-strength to support users of a fitness app

Kullak, Avreliane[UCL] Charry, Karine[UCL] Poncin, Ingrid[UCL] (2021)

Speech

J’ai déjà vu cette pub ! Effets de l’exposition à deux communications digitales

Herrmann, Jean-Luc Kacha, Mathieu Derbaix, Christian[UCL] Poncin, Ingrid[UCL] (2020) 19ème Colloque sur le Marketing Digital — Paris, France

Speech

Influence de la personnalisation sur la playfulness

Lambillotte, Laetitia[UCL] Magrofuoco, Nathan[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2021) 37ème Congrès International de l'Association Française du Marketing — online

Speech

Immersion and presence in a new 3D shopping environment

Poncin, Ingrid[UCL] Bettaieb, G. Fosse-Gomez, M. H. Garnier, M. (2019) 26th Retailing Advances Research Consumer Services (RARCS) Conference — Tallinn, Estonia

Journal article

Advocacy for expanding research on technologies, experiences, services, and beyond!

Poncin, Ingrid[UCL] Hammedi, Wafa Lancelot-Miltgen, Caroline (2022) Recherche et Applications en Marketing (English Edition) — Vol. 37, no.3, p. 2-12 (2022)

WorkingPaper

The role of gamification and social support to improve food consumption and further engage with mobile apps

Kullak, Avreliane[UCL] Charry, Karine[UCL] Poncin, Ingrid[UCL] (2020)

Journal article

Non-immersive virtual reality technologies in real estate: How customer experience drives attitudes toward properties and the service provider

Pleyers, Gordy[UCL] Poncin, Ingrid[UCL] (2020) Journal of Retailing and Consumer Services — Vol. 57, p. 102175 (2020)

Speech

Understanding the Role of Sensory-Enabling Technologies in the Reinforcement of Consumers’ Natural Experience: An Abstract

Sellier, Quentin[UCL] Racat, Margot Poncin, Ingrid[UCL] (2023) Academy of Marketing Science World Marketing Congress (AMSWMC) — Canterbury, United Kingdom