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    • WorkingPaper
    Effets d'ordre et de contexte dans la communication publicitaire
    Poncin, Ingrid[FUCAM] (2002)
    • Journal article
    La mesure des réactions affectives en marketing: évaluation des principaux outils.
    Derbaix, Christian[FUCAM] Poncin, Ingrid[FUCAM] (2005) Recherche et Applications en Marketing — Vol. 20 (2005)
    • Speech
    Gamification and Online Communities
    Leclercq, Thomas[UCL] Poncin, Ingrid[UCL] (2017) 16ème journée du Marketing Digital — Paris, France
    • Speech
    Effets d'ordre et de séquence au sein d'un écran publicitaire
    Poncin, Ingrid[FUCAM] (2003) 19ème Conférence de l'Association Française du Marketing — Tunis
    • Journal article
    The control of commercials targeting children: an experiment to investigate context effects
    Pecheux, Claude[FUCAM] Poncin, Ingrid[FUCAM] Derbaix, Christian[FUCAM] (2005) European Advances in Consumer Research — Vol. 7 (2005)
    • Speech
    Post exposure verbal measurement is not so bad: Convergence and complementarity of three methods of affective reactions' measurement
    Poncin, Ingrid[FUCAM] Derbaix, Christian[FUCAM] (2004) 33rd EMAC Conference — Murcia, Spain
    • Journal article
    Le RGPD en question -
    Poncin, Ingrid[UCL] (2018) La Libre Belgique — Vol. MAi, no.28, p. 10 (2018)
    • Speech
    Gamified Work and the effect on Front Line Employees Experience
    Hammedi, Wafa Leclercq, Thomas[UCL] Poncin, Ingrid[UCL] (2018) SERVSIG CONFERENCE — PARIS
    • Speech
    To participate in creative crowdsourcing or not? In search of meaning(fullness)
    Djelassi, Souad Decoopman, Isabelle Poncin, Ingrid[UCL] Cambier, Fanny[UCL] (2017) 33ème Congrès de l'Association Française du Marketing — Tours, France
    • Speech
    Prioritising Trans-European Transport Initiatives
    Beuthe, Michel[FUCAM] Tsamboulas, D. Pearman, A. Grant-Muller, S. Poncin, Ingrid[FUCAM] (1998) World Conference of Transportation Research — Antwerp
    • Dissertation
    Commercials as context for other commercials : Context Effects in Sequences of Affective and Non-Affective ads / Les annonces télévisées comme contexte pour les autres annonces diffusées dans le même écran : effets de contexte dans des séquences d'annonces émotionnelles ou pas.
    Poncin, Ingrid[FUCAM] (2003)
    • Speech
    Preference for improving sequences: the case of emotional commercials' pods
    Poncin, Ingrid[FUCAM] (2002) 31rst European Marketing Association Conference — Braga, Portugal
    • WorkingPaper
    Assimilation and contrast effects in affective reactions elicited by commercials: Impact of perceived similarity and ad-processing mode
    Poncin, Ingrid[FUCAM] (2003)
    • Speech
    Effets d'assimilation et de contraste dans les réactions affectives induites pas les annonces télévisées: l'impact de la similarité thématique et du mode de traitement
    Poncin, Ingrid[FUCAM] Pieters, Rik (2002) Conference de l'Association Française du Marketing — Lille
    • Speech
    Gamification, a flawless strategy? The effect of losing a contest in a co-creation community
    Leclercq, Thomas[UCL] Hammedi, Wafa Poncin, Ingrid[UCL] (2017) QUIS 15 — Porto, Portugal
    • Speech
    Website personalization experience and value creation
    Lambillotte, Laetitia[UCL] Poncin, Ingrid[UCL] (2017) 16ème Journée du Marketing Digital — Paris, France
    • Speech
    Gamification, a flawless strategy?
    Leclercq, Thomas[UCL] Hammedi, Wafa Poncin, Ingrid[UCL] (2017) EMAC 2017 — Groningen, The Netherlands
    • Speech
    Enriched digital catalogues: a multi-studies approach
    Poncin, Ingrid[UCL] Garnier, Marion (2018) Academy of Marketing Science — New Orleans
    • Journal article
    Fusions et acquisitions : Réactions des consommateurs au redéploiement des marques
    Derbaix, Christian[UCL] Poncin, Ingrid[UCL] Derbaix, Maud Naglieri, Alice[UCL] Derbaix, Arlène (2017) Revue française de gestion — Vol. 7, no.268, p. 97-132 (2017)
    • Speech
    When web personalization experience creates and destroys value
    Lambillotte, Laetitia[UCL] Poncin, Ingrid[UCL] (2018) 4ème Journée de Recherche en Marketing du Grand Est — Mons
    • Speech
    Proclaiming brand transparency: an effective strategy for advertising customer-ideated new products
    Cambier, Fanny[UCL] Poncin, Ingrid[UCL] (2018) 2018 AFM International Congress — Strasbourg
    • Speech
    Website personalization experience: value creation or value destruction?
    Lambillotte, Laetitia[UCL] Poncin, Ingrid[UCL] (2018) 2018 AMS World Marketing Congress — Porto
    • Speech
    When Gamification backfires in online communities
    Leclercq, Thomas[UCL] Poncin, Ingrid[UCL] Hammedi, Wafa Kullak, Avreliane[UCL] (2018) World AMS Conference — Porto
    • Speech
    Incidental Brand Exposure various entertainment highlight videos: tracking viewers visual attention
    Poncin, Ingrid[UCL] Derbaix, Christian[UCL] Kacha, Mathieu Herrmann, Jean-Luc (2017) AMS Annual Conference — San Diego, USA
    • Speech
    A Signalling Approach to Enhance the Advertising Effectiveness of Customer-Ideated New Products
    Cambier, Fanny[UCL] Poncin, Ingrid[UCL] (2018) 2018 AMS Annual Conference — New Orleans

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