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Displaying 17 results.
    • Speech
    Personalization-Privacy Paradox: The Effect of Information Transparency on Online Customer Experience
    Lambillotte, Laetitia[UCL] Yakov, B. Poncin, Ingrid[UCL] (2019) Thought Leaders' Conference on Privacy in the Retail Environment — Florence, Italy
    • Speech
    Understanding customer experience on personalized websites
    Lambillotte, Laetitia[UCL] Magrofuoco, Nathan[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2019) 2019 AMS World Marketing Congress — Edinburgh
    • Journal article
    Enhancing playful customer experience with personalization
    Lambillotte, Laetitia[UCL] Magrofuoco, Nathan[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2022) Journal of Retailing and Consumer Services — Vol. 68, p. 103017 (2022)
    • Speech
    Influence de la personnalisation sur la playfulness
    Lambillotte, Laetitia[UCL] Magrofuoco, Nathan[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2021) 37ème Congrès International de l'Association Française du Marketing — online
    • Speech
    Web personalization : Mastering transparency messages?
    Lambillotte, Laetitia[UCL] Bart, Yakov Poncin, Ingrid[UCL] (2020) 36ème congrès international de l'AFM — Biarritz
    • Speech
    Website personalization experience: value creation or value destruction?
    Lambillotte, Laetitia[UCL] Poncin, Ingrid[UCL] (2018) 2018 AMS World Marketing Congress — Porto
    • Speech
    When web personalization experience creates and destroys value
    Lambillotte, Laetitia[UCL] Poncin, Ingrid[UCL] (2018) 4ème Journée de Recherche en Marketing du Grand Est — Mons
    • Speech
    Website personalization experience and value creation
    Lambillotte, Laetitia[UCL] Poncin, Ingrid[UCL] (2017) 16ème Journée du Marketing Digital — Paris, France
    • BookChapter
    Personalized Online Customer Experience: The Effect of Information Transparency: An Abstract
    Lambillotte, Laetitia[UCL] Bart, Y. Poncin, Ingrid[UCL] (2022) From micro to macro: dealing with uncertainties in the global marketplace — [ISBN : 978-3-030-89883-0]