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Displaying 10 results.
    • Speech
    Service Quality and Brand Loyalty Relationships: Investigating the Mediating Effect of Customer Satisfaction
    Chumpitaz, Ruben[UCL] Swaen, Valérie[UCL] (2002) 31st European Marketing Academy Conference — Braga, Portugal
    • Speech
    Relationships Between Quality and Satisfaction in Business-to-Business: Analyses in Six European Countries
    Chumpitaz, Ruben[UCL] Swaen, Valérie[UCL] (2002) AMA Educators' : Enhancing Knowledge Development in Marketing — San Diego, USA
    • Speech
    Quality and Satisfaction in Business-to-Business: A Cross-Cultural Comparison Between Business Buyers' Perceptions in Seven Countries
    Chumpitaz, Ruben[UCL] Swaen, Valérie[UCL] (2002) Multicultural Marketing Conference de l'Academy of Marketing Science — Valence, Espagne
    • Speech
    La qualité comme déterminant de la satisfaction des clients industriels. Une application au domaine de la téléphonie
    Chumpitaz, Ruben[UCL] Swaen, Valérie[UCL] (2002) 18ème Congrès International de l'Association Française du Marketing — Lille, France
    • Speech
    Consumers' Perceptions, Evaluations and Reactions to CSR Activities
    Swaen, Valérie[UCL] (2002) 10th International Conference of the Greening of Industry Network, Corporate Social Responsibility Governance for Sustainability — Göteborg, Suède
    • Speech
    Corporate Social Responsibility: Do Managers and Consumers Have the Same Conception of Doing Good?
    Swaen, Valérie[UCL] (2002) 10th International Conference of the Greening of Industry Network, Corporate Social Responsibility – Governance for Sustainability — Göteborg, Sweden
    • Speech
    Consumers’ perceptions, evaluations and reactions to corporate citizenship activities
    Swaen, Valérie[UCL] (2002) 15th EMAC Colloqium for Doctoral Students — Braga, Portugal
    • Speech
    Consumption Emotions in Shopping Centers versus Traditional Retailing: A Cross-Cultural Comparison between Consumers in Belgium, France and Spain
    Andreu, Luisa Chumpitaz Caceres, Ruben Alberto[UCL] Swaen, Valérie[UCL] (2002) Multicultural Marketing Conference de l’Academy of Marketing Science — Valence, Espagne
    • Speech
    Consumption Emotions in Shopping Centers versus Traditional Retailing: A Cross-Cultural Comparison between Consumers in Belgium, France and Spain
    Andreu, Luisa Swaen, Valérie[UCL] Chumpitaz, Ruben (2002) Multicultural Marketing Conference de l'Academy of Marketing Science, Vol. IV — Valence, Espagne
    • Speech
    La citoyenneté d’entreprise: une nouvelle technique au service des entreprises pour séduire les consommateurs?
    Swaen, Valérie[UCL] (2002) 2ème Congrès sur les Tendances du Marketing — Paris, France