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Displaying 8 results.
    • Speech
    Modeling loyalty in the mobile phones industry : the mediating role of trust
    Chumpitaz Caceres, Ruben Alberto[UCL] Paparoidamis, Nicholas Swaen, Valérie[UCL] Gentilini , Chloé (2008) 37th annual conference of the European Marketing Academy — University of Brighton, Royaume-Uni
    • Speech
    Quality, Satisfaction, and Business Loyalty: A Multicultural Study
    Chumpitaz Caceres, Ruben Alberto[UCL] Paparoidamis, Nicholas Swaen, Valérie[UCL] (2008) The Academy of Marketing Science Conference — New Orleans, USA
    • Speech
    The challenge of education to sustainable development: some guidelines to communicate with children
    Gentilini, Chloé Chumpitaz Caceres, Ruben Alberto[UCL] Swaen, Valérie[UCL] (2008) 37th annual conference of the European Marketing Academy — University of Brighton, Royaume-Uni
    • Journal article
    L’impact de la responsabilité sociétale de l’entreprise sur la confiance des consommateurs
    Swaen, Valérie[UCL] Chumpitaz Caceres, Ruben Alberto (2008) Recherche et Application en Marketing — Vol. 23, no. 4, p. 7-35 (2008)