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Stereotype content model across cultures : towards universal similarities and some differences

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Cuddy, Amy J. C. Fiske, Susan T. Kwan, Virginia S. Y. Glick, Peter Demoulin, Stéphanie [UCL] Leyens, Jacques-Philippe [UCL] Ziegler, Rene

The stereotype content model (SCM) proposes potentially universal principles of societal stereotypes and their relation to social structure. Here, the SCM reveals theoretically grounded, cross-cultural, cross-groups similarities and one difference across 10 non-US nations. Seven European (individualist) and three East Asian (collectivist) nations (N = 1,028) support three hypothesized cross-cultural similarities: (a) perceived warmth and competence reliably differentiate societal group stereotypes; (b) many out-groups receive ambivalent stereotypes (high on one dimension; low on the other); and (c) high status groups stereotypically are competent, whereas competitive groups stereotypically lack warmth. Data uncover one consequential cross-cultural difference: (d) the more collectivist cultures do not locate reference groups (in-groups and societal prototype groups) in the most positive cluster (high-competence/high-warmth), unlike individualist cultures. This demonstrates out-group derogation without obvious reference-group favouritism. The SCM can serve as a pancultural tool for predicting group stereotypes from structural relations with other groups in society, and comparing across societies.

Document type Article de périodique (Journal article)
Access type Accès restreint
Publication date 2009
Language Anglais
Journal information "British Journal of Social Psychology" - Vol. 48, no. 1, p. 1-33 (2009)
Peer reviewed yes
issn 0144-6665
e-issn 2044-8309
Publication status Publié
Affiliation UCL - PSP/PSP - Faculté de psychologie et des sciences de l'éducation
Links
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Bibliographic reference Cuddy, Amy J. C. ; Fiske, Susan T. ; Kwan, Virginia S. Y. ; Glick, Peter ; Demoulin, Stéphanie ; et. al. Stereotype content model across cultures : towards universal similarities and some differences. In: British Journal of Social Psychology, Vol. 48, no. 1, p. 1-33 (2009)
Permanent URL http://hdl.handle.net/2078/76006