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Using gestural interaction technologies to provide a richer and more immersive consumer experience: triangulation of self-reported scales and electroencephalographic data
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Sellier, Quentin
[UCL]
Poncin, Ingrid
[UCL]
Vanderdonckt, Jean
[UCL]
Poncin, Ingrid
[UCL]
Vanderdonckt, Jean
[UCL]
| Document type | Communication à un colloque (Conference Paper) |
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| Access type | Accès libre |
| Publication date | 2023 |
| Language | Anglais |
| Conference | "European Marketing Academy Annual Conference (EMAC)", Odense, Denmark (du 23/05/2023 au 26/05/2023) |
| Affiliation | UCL - SSH/LouRIM - Louvain Research Institute in Management and Organizations |
| Keywords | gestural interaction ; electroencephalogram ; customer experience |
| Links |
| Bibliographic reference | Sellier, Quentin ; Poncin, Ingrid ; Vanderdonckt, Jean. Using gestural interaction technologies to provide a richer and more immersive consumer experience: triangulation of self-reported scales and electroencephalographic data.European Marketing Academy Annual Conference (EMAC) (Odense, Denmark, du 23/05/2023 au 26/05/2023). |
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| Permanent URL | http://hdl.handle.net/2078.1/273076 |