User menu

Market Driven Management, Strategic and Operational Marketing

Bibliographic reference Lambin, Jean-Jacques ; Chumpitaz, Ruben ; Schuiling, Isabelle. Market Driven Management, Strategic and Operational Marketing (2nd ed. /. Palgrave Macmillan : Hampshire (2007) (ISBN:1403998523)
Permanent URL http://hdl.handle.net/2078/19135