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Real Differences Between Local and International Brands : Strategic Implications for International Marketers

Bibliographic reference Schuiling, Isabelle ; Kapferer, Jean-Noël. Real Differences Between Local and International Brands : Strategic Implications for International Marketers. In: Journal of International Marketing, Vol. 12, no. 4, p. 97-112 (2004)
Permanent URL http://hdl.handle.net/2078/18158