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Service Quality and Brand Loyalty Relationships: Investigating the Mediating Effect of Customer Satisfaction
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| Document type | Communication à un colloque (Conference Paper) – Présentation orale avec comité de sélection |
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| Publication date | 2002 |
| Language | anglais |
| Conference | "31st European Marketing Academy Conference", Braga, Portugal (du 28/05/2002 au 31/05/2002) |
| Host document | Farhangmehr, M. (ed.) ; "Proceedings of the 31st Annual Conference of the European Marketing Academy" |
| Publication status | Publié |
| Affiliation | Louvain School of Management - Marketing |
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| Bibliographic reference | Chumpitaz, Ruben ; Swaen, Valérie. Service Quality and Brand Loyalty Relationships: Investigating the Mediating Effect of Customer Satisfaction.31st European Marketing Academy Conference (Braga, Portugal, du 28/05/2002 au 31/05/2002). In: Farhangmehr, M. (ed.), Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002 |
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| Permanent URL | http://hdl.handle.net/2078/17529 |