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Not All Disasters are Equal in the Public's Eye: The Negativity Effect on Warmth in Brand Perception.

Bibliographic reference Kervyn de Meerendré, Nicolas. Not All Disasters are Equal in the Public's Eye: The Negativity Effect on Warmth in Brand Perception..Branding: A Research Symposium (Grenoble, du 14/06/2012 au 15/06/2012).
Permanent URL http://hdl.handle.net/2078.1/152855