User menu

Playing with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility

Bibliographic reference Vanhamme, Joëlle ; Swaen, Valérie ; Berens, Guido ; Janssen, Catherine. Playing with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility. In: Marketing letters, Vol. 26, no. 4, p. 565-578 (2015)
Permanent URL http://hdl.handle.net/2078.1/141516
  1. Bhattacharya C.B., Sen Sankar, Consumer-Company Identification: A Framework for Understanding Consumers’ Relationships with Companies, 10.1509/jmkg.67.2.76.18609
  2. Bhattacharya C.B., Sen Sankar, Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives, 10.2307/41166284
  3. Bhattacharya C. B., Korschun Daniel, Sen Sankar, Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives, 10.1007/s10551-008-9730-3
  4. Campbell Margaret C., Kirmani Amna, Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent, 10.1086/314309
  5. Campbell, M. C., & Kirmani, A. (2008). I know what you’re doing and why you’re doing it: the use of the persuasion knowledge model in consumer research. In C. Hugvstedt, P. Herr, & F. Kardes (Eds.), Handbook of Consumer Psychology (pp. 549–574). New York: Psychology Press.
  6. Coombs W. Timothy, Choosing the Right Words : The Development of Guidelines for the Selection of the “Appropriate” Crisis-Response Strategies, 10.1177/0893318995008004003
  7. Du Shuili, Bhattacharya C.B., Sen Sankar, Reaping relational rewards from corporate social responsibility: The role of competitive positioning, 10.1016/j.ijresmar.2007.01.001
  8. Eagly Alice H., Wood Wendy, Chaiken Shelly, Causal inferences about communicators and their effect on opinion change., 10.1037/0022-3514.36.4.424
  9. Effron Daniel A., Monin Benoît, Letting People Off the Hook: When Do Good Deeds Excuse Transgressions?, 10.1177/0146167210385922
  10. Eisend, M. (2003). Is it still worth it to be credible? A meta-analysis of temporal patterns of source credibility effects in marketing. In B. E. Kahn & M. F. Luce (Eds.), Advances in Consumer Research (31st ed., p. 352). Provo, UT: Association for Consumer Research.
  11. Eisingerich Andreas B., Rubera Gaia, Seifert Matthias, Bhardwaj Gunjan, Doing Good and Doing Better despite Negative Information?: The Role of Corporate Social Responsibility in Consumer Resistance to Negative Information, 10.1177/1094670510389164
  12. Foreh Mark R., Grier Sonya, When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism, 10.1207/s15327663jcp1303_15
  13. Friestad Marian, Wright Peter, The Persuasion Knowledge Model: How People Cope with Persuasion Attempts, 10.1086/209380
  14. Gillett M. (2007), A company’s ugly contradiction. Boston Globe, November 5. Available at http://www.boston.com/news/globe/editorial_opinion/oped/articles/2007/11/05/a_companys_ugly_contradiction/ (accessed October 22, 2008).
  15. Héraud, B. (2010), Huile de Palme Bio: Le Point sur la Polémique. http://www.novethic.fr/novethic/planete/economie/matieres_premieres/ . Accessed 30 March 2011.
  16. Klein Jill, Dawar Niraj, Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis, 10.1016/j.ijresmar.2003.12.003
  17. Kotler, P., & Lee, N. (2005). Corporate social responsibility: doing the most good for your company and your cause. Hoboken, NJ: John Wiley & Sons.
  18. Lange D., Washburn N. T., Understanding Attributions of Corporate Social Irresponsibility, 10.5465/amr.2010.0522
  19. Merrin Robert P., Hoffmann Arvid O. I., Pennings Joost M. E., Customer satisfaction as a buffer against sentimental stock-price corrections, 10.1007/s11002-012-9219-9
  20. MOHR LOIS A., WEBB DEBORAH J., HARRIS KATHERINE E., Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior, 10.1111/j.1745-6606.2001.tb00102.x
  21. Muller Dominique, Judd Charles M., Yzerbyt Vincent Y., When moderation is mediated and mediation is moderated., 10.1037/0022-3514.89.6.852
  22. Newell Stephen J., Goldsmith Ronald E., Banzhaf Edgar J., The Effect of Misleading Environmental Claims on Consumer Perceptions of Advertisements, 10.1080/10696679.1998.11501795
  23. Obermiller Carl, Spangenberg Eric R., 10.1023/a:1008181028040
  24. Pashupati Kartik, Arpan Laura, Nikolaev Alexandre, Corporate Advertising as Inoculation against Negative News: An Experimental Investigation of Efficacy and Presentation Order Effects, 10.1080/10641734.2002.10505131
  25. Preacher Kristopher J., Hayes Andrew F., Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models, 10.3758/brm.40.3.879
  26. Sen Sankar, Bhattacharya C.B., Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility, 10.1509/jmkr.38.2.225.18838
  27. The Telegraph (2012). IKEA ‘paid police for files on complaining customers.’ February 29. http://www.telegraph.co.uk/news/worldnews/europe/france/9113701/Ikea-paid-police-for-files-on-complaining-customers.html ]. Accessed 20 August 2012.
  28. Wagner Tillmann, Lutz Richard J, Weitz Barton A, Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions, 10.1509/jmkg.73.6.77
  29. Warlop Luk, Alba Joseph W., Sincere Flattery: Trade-Dress Imitation and Consumer Choice, 10.1207/s15327663jcp1401&2_4
  30. Yoon Yeosun, Gürhan-Canli Zeynep, Schwarz Norbert, The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations, 10.1207/s15327663jcp1604_9
  31. Zhao Xinshu, Lynch John G., Chen Qimei, Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis, 10.1086/651257