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Playing with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility

Bibliographic reference Vanhamme, Joëlle ; Swaen, Valérie ; Berens, Guido ; Janssen, Catherine. Playing with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility. In: Marketing letters, Vol. 26, no. 4, p. 565-578 (2015)
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