Procrastination in markets

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By : Reeskamp, Adriaan [UCL] Directed by : Johnen, Johannes [UCL]

Most economic theories assume that consumers are rational. But in many cases, this is not verified. Procrastination is an example of a non-rational behavior. We will discuss here the existence of procrastination in the fitness sector. We will try to understand why people procrastinate and won't show up at the gym. We will also discuss contracts similar to the ones fitness companies use.

Access type : Accès libre
Year : 2018
Keywords : Procrastination, Fitness, Present bias, Similar contracts
Language : Anglais
Faculty : Faculté des sciences économiques, sociales, politiques et de communication
Degree : Master [60] en sciences économiques, orientation générale
Bibliographic reference Reeskamp, Adriaan. Procrastination in markets. Faculté des sciences économiques, sociales, politiques et de communication, Université catholique de Louvain, 2018. Prom. : Johnen, Johannes.
Permanent URL http://hdl.handle.net/2078.1/thesis:14529