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  1. What Makes Online Promotional Games Go Viral? Comparing the Impact of Player Skills Versus Incentive Rewards on Game Recommendation

    author Renard, Damien ; Darpy, Denis
    document type Article de périodique (Journal article)
    date 2017
    language Anglais
    source Journal of Advertising Research ‐ Vol. 57, no. 2, p. 173 - 181