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All Publications

Displaying 2 results.
    • Journal article
    Need for uniqueness and word of mouth in disruptive innovation adoption: the context of self-quantification
    Zhao, Zhenzhen Renard, Damien[UCL] Baudier, Patricia Haikel, Marie Brem, Alexander (2023) IEEE Transactions on Engineering Management — Vol. 70, no. 6 (2023)
    • Journal article
    Functional, hedonic, and social motivated consumer innovativeness as a driver of word-of-mouth in smart object early adoptions: an empirical examination in two product categories
    Zhao, Zhenzhen Haikel-Elsabeh, Marie Baudier, Patricia Renard, Damien[UCL] Brem, Alexander (2023) International Journal of Technology Management — (2023)