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Modelling Customers’ Loyalty: the Impact of Overall Customer Satisfaction and the Mediating Role of Trust and Commitment

Bibliographic reference Chumpitaz, Ruben ; Paparoidamis, Nicholas ; Swaen, Valérie ; Mogos, Raluca. Modelling Customers’ Loyalty: the Impact of Overall Customer Satisfaction and the Mediating Role of Trust and Commitment.2009 AMA Summer Marketing Educators' Conference (Chicago, USA, du 07/08/2009au 10/08/2009).
Permanent URL http://hdl.handle.net/2078/72262