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Corporate Social Responsibility communication campaigns toward the consumer: Analysis of the risks during a crisis involving socially irresponsible corporate activities

Bibliographic reference Swaen, Valérie ; Vanhamme, Joëlle ; Berens, Guido ; Janssen, Catherine. Corporate Social Responsibility communication campaigns toward the consumer: Analysis of the risks during a crisis involving socially irresponsible corporate activities.Communicating green – Communication d’organisation et environnement (Bruxelles, du 18/11/2010au 19/11/2010).
Permanent URL http://hdl.handle.net/2078/72260