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Price and Advertising Effectiveness over the Business Cycle

Bibliographic reference Gijsenberg, Maarten J ; Van Heerde, Harald J ; Dekimpe, Marnik G ; Steenkamp, Jan-Benedict E M . Price and Advertising Effectiveness over the Business Cycle.INFORMS Marketing Science Conference 2010 (Cologne, Allemagne, du 17/06/2010au 19/06/2010).
Permanent URL http://hdl.handle.net/2078/69836