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[The Utility of Unidimensional Scales in Brand Image Studies]

Bibliographic reference Giorgi, M. ; Derbaix, C.. [The Utility of Unidimensional Scales in Brand Image Studies]. In: Annales de Sciences Economiques Appliquees, Vol. 36, no. 4, p. 61-& (1980)
Permanent URL http://hdl.handle.net/2078.1/57889