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Impact of Overwhelming Joy on Consumer Demand : The Case of a Soccer World-Cup Victory

Bibliographic reference Falter, Jean-Marc ; Pérignon, Christophe ; Vercruysse, Olivier. Impact of Overwhelming Joy on Consumer Demand : The Case of a Soccer World-Cup Victory. IAG Working Papers ; 2005/122  (2005)
Permanent URL http://hdl.handle.net/2078.1/5473