User menu

How unique are local brands ? An empirical comparison of local and international brands in the food industry

Bibliographic reference Kapferer, Jean-Noël ; Schuiling, Isabelle. How unique are local brands ? An empirical comparison of local and international brands in the food industry. IAG Working Papers ; 2003/96  (2003)
Permanent URL http://hdl.handle.net/2078.1/5450