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How different are branding strategies in the pharmaceutical industry versus fast moving consumer goods ?
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- 55.86 K
Document type | Document de travail (Working Paper) |
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Access type | Accès libre |
Publication date | 2003 |
Collection | IAG Working Papers - 2003/101 |
Affiliations |
UCL
- ESPO/IAG - Département d'administration et de gestion UCL - School of Management |
Links |
Bibliographic reference | Schuiling, Isabelle ; Moss, Giles. How different are branding strategies in the pharmaceutical industry versus fast moving consumer goods ?. IAG Working Papers ; 2003/101 (2003) |
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Permanent URL | http://hdl.handle.net/2078.1/5428 |