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Sequential Entry With Brand Loyalty Caused By Consumer Learning-by-using

Bibliographic reference Jaskold Gabszewicz, Jean ; Pepall, L. ; Thisse, Jacques-François. Sequential Entry With Brand Loyalty Caused By Consumer Learning-by-using. In: The Journal of Industrial Economics, Vol. 40, no. 4, p. 397-416 (1992)
Permanent URL http://hdl.handle.net/2078.1/50660