User menu

The Effects of Supplier Fairness On Vulnerable Resellers

Bibliographic reference Kumar, N. ; Scheer, LK. ; Steenkamp, JBEM.. The Effects of Supplier Fairness On Vulnerable Resellers. In: Journal of Marketing Research, Vol. 32, no. 1, p. 54-65 (1995)
Permanent URL http://hdl.handle.net/2078.1/48432