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Gotcha! Findings from an exploratory investigation on the dangers of using deceptive practices in the mail-order business

Bibliographic reference Vanhamme, Joëlle ; Lindgreen, Adam. Gotcha! Findings from an exploratory investigation on the dangers of using deceptive practices in the mail-order business. In: Psychology & Marketing, Vol. 18, no. 7, p. 785-810 (2001)
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