Jaskold Gabszewicz, Jean
[UCL]
Laussel, Didier
Sonnac, Nathalie
We analyse the rivalry between two TV-channels competing both on the market for audience and the market for advertising. We identify the nature of TV-programs emerging from this competition, and the quantity of advertising that TV-viewers will have to attend at equilibrium. Finally, we examine how a government's regulation of this quantity will affect programs' selection by the channels.
| Bibliographic reference |
Jaskold Gabszewicz, Jean ; Laussel, Didier ; Sonnac, Nathalie. TV-broadcasting competition and advertising. CORE Discussion Papers ; 2000/6 (2000) |
| Permanent URL |
http://hdl.handle.net/2078.1/4095 |
