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Contreversies and brands: a study on digital rhetorical arena

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Renard, Damien [UCL]

(eng) This study analyzes the digital rhetorical arena surrounding the #boycottLeclerc hashtag to understand how controversies surrounding brands can create such arenas. Results show multiple stakeholders engaging in various discursive practices to promote their agendas. The study contributes to social media communication research.

Document type Communication à un colloque (Conference Paper) – Présentation orale avec comité de sélection
Publication date 2023
Language Anglais
Conference "ACR 2023", Seattle (du 29/10/2023 au 31/10/2023)
Peer reviewed yes
Affiliation UCL - SSH/ILC/PCOM - Pôle de recherche en communication
Links
Bibliographic reference Renard, Damien. Contreversies and brands: a study on digital rhetorical arena.ACR 2023 (Seattle, du 29/10/2023 au 31/10/2023).
Permanent URL http://hdl.handle.net/2078.1/287395