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Integrating an environmental perspective in a strategic marketing simulation, through circular economy

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Ducarroz, Caroline [UCL]

The impulse presentation will discuss how the author was involved in the design of a new marketing simulation and her experience using it during her class sessions. She will also highlight tensions she faced and how she tried to overcome them.

Document type Communication à un colloque (Conference Paper) – Présentation orale avec comité de sélection
Publication date 2023
Language Anglais
Conference "European Marketing Academy (EMAC) annual conference 2023", Odense (Danemark) (du 23/05/2023 au 26/05/2023)
Affiliation UCL - SSH/LouRIM - Louvain Research Institute in Management and Organizations
Links
Bibliographic reference Ducarroz, Caroline. Integrating an environmental perspective in a strategic marketing simulation, through circular economy.European Marketing Academy (EMAC) annual conference 2023 (Odense (Danemark), du 23/05/2023 au 26/05/2023).
Permanent URL http://hdl.handle.net/2078.1/275617