L’abécédaire critique en entrepreneuriat / Critical Entrepreneurship ABC Primer : The word "Trust"

This section, present in every volume, aims to suggest an entry into critical approaches to entrepreneurship, which evolve within the community between ignorance and skepticism, through questioning or refounding vocabulary. It is inspired by Gilles Deleuze’s ABC Primer. It is therefore not a question of proposing, strictly speaking, a dictionary objectifying the terms used, but rather of proposing a critical look at entrepreneurial discourse. Guest authors are thus invited to write 2 pages on a word which resonates with his-her subjective and critical perspective on entrepreneurship. One may choose: —— A traditional concept of entrepreneurship to be redefined with a critical lens; —— A critical concept in the field of entrepreneurship and its dictionary; —— An ordinary word from the everydayness of entrepreneurs.