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“Are you doing this for good or bad reasons?” Consumers’ attributions of SMI’s motivations mediating the persuasion process
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| Document type | Communication à un colloque (Conference Paper) |
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| Publication date | 2020 |
| Language | Anglais |
| Conference | "AMS Annual Conference", Coral Glabes, Miami |
| Affiliation | UCL - SSH/LouRIM - Louvain Research Institute in Management and Organizations |
| Keywords | Social Media Influenceur ; Parasocial Interaction ; Perceived Motivations |
| Links |
| Bibliographic reference | Claeys, Pauline ; Charry, Karine ; Tessitore, Tina. “Are you doing this for good or bad reasons?” Consumers’ attributions of SMI’s motivations mediating the persuasion process.AMS Annual Conference (Coral Glabes, Miami). |
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| Permanent URL | http://hdl.handle.net/2078.1/229876 |