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Advertising and Price Effectiveness over the Business Cycle

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Gijsenberg, Maarten J. [FUCAM] van Heerde, Harald J. [University of Waikato, NZ] Dekimpe, Marnik G. [Tilburg university & Katholieke Universiteit Leuven] Steenkamp, Jan-Benedict E.M. [University of North Carolina at Chapell Hill]
Document type Document de travail (Working Paper)
Publication date 2009
Language Anglais
Affiliation Louvain School of Management - Marketing
Keywords Advertising ; Price ; Business cycles ; Time series analysis ; Bayesian inference
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Bibliographic reference Gijsenberg, Maarten J. ; van Heerde, Harald J. ; Dekimpe, Marnik G. ; Steenkamp, Jan-Benedict E.M.. Advertising and Price Effectiveness over the Business Cycle. (2009)
Permanent URL http://hdl.handle.net/2078/22471