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Consumers’ Non-Participation in Creative Crowdsourcing: Exploration through the Lenses of Meaning of Work
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Djelassi, S.
Cambier, Fanny
[UCL]
Poncin, Ingrid
[UCL]
| Document type | Communication à un colloque (Conference Paper) – Présentation orale avec comité de sélection |
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| Publication date | 2019 |
| Language | Anglais |
| Conference | "Academy of Marketing Science (AMS) Annual Conference", Vancouver, Canada (du 29/05/2019 au 31/05/2019) |
| Affiliation | UCL - SSH/LouRIM - Louvain Research Institute in Management and Organizations |
| Links |
| Bibliographic reference | Djelassi, S. ; Cambier, Fanny ; Poncin, Ingrid. Consumers’ Non-Participation in Creative Crowdsourcing: Exploration through the Lenses of Meaning of Work.Academy of Marketing Science (AMS) Annual Conference (Vancouver, Canada, du 29/05/2019 au 31/05/2019). |
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| Permanent URL | http://hdl.handle.net/2078.1/219782 |