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Explaining the Timing and Magnitude of Advertising Spending Patterns

Bibliographic reference Gijsenberg, Maarten ; van Heerde, Harald J. ; Dekimpe, Marnik G. ; Steenkamp, Jan-Benedict E.M. ; Nijs, Vincent R.. Explaining the Timing and Magnitude of Advertising Spending Patterns.5th Marketing Dynamics Conference (Univeristy of Waikato, Hamilton, NZ, du 2009/01/04 au 2009/01/06).
Permanent URL http://hdl.handle.net/2078/21308