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Understanding the Timing and Magnitude of Advertising Spending Patterns

Bibliographic reference Gijsenberg, Maarten ; van Heerde, Harald J. ; Dekimpe, Marnik G. ; Steenkamp, Jan-Benedict E.M. ; Nijs, Vincent R.. Understanding the Timing and Magnitude of Advertising Spending Patterns.37th EMAC Conference (Brighton (UK), du 2008/05/27 au 2008/05/30).
Permanent URL http://hdl.handle.net/2078/21307