Browsing: a contribution to the explanation of non-buying behavior

(eng) Bloch and Richins (1983, p.389) define browsing as "the examination of a store's merchandise for recreational or informational purposes without the intent to buy". However, these two authors stress that recreational motives are the most important in browsing behavior. The aim of this thesis is to propose a model describing browsing behavior pinpointing the explanatory factors at the origin of this activity as well as its consequences (enduring consequences and consequences at the point of sale).