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Estimating customers' willingness-to-pay by means of a probabilistic elicitation method

Bibliographic reference Zidda, Pietro ; Derbaix, Maud ; Sinigaglia, Nadia. Estimating customers' willingness-to-pay by means of a probabilistic elicitation method.Marketing Science Conference (Edmonton (University of Alberta), Canada).
Permanent URL http://hdl.handle.net/2078/20275