Lindholm, Torun
[University of Stockholm, SE]
Yzerbyt, Vincent
[UCL]
Research shows that the two fundamental dimensions of social perception, warmth and competence, are often negatively related in our perceptions of others, the so-called compensation effect. The current experiments investigate people’s use of such compensation when self-presenting strategically to reach a desired goal. In Experiment 1, participants applying for a qualified job emphasized their competence while downplaying their warmth. In Experiments 2 and 3, participants role-playing as crime witnesses similarly attenuated their warmth relative to their competence. In contrast, in Experiment 3, participants in the role of suspects of a severe crime chose to downplay their competence. Results suggest that self-presenters are sensitive to warmth-competence dynamics in social perception as a means to promote the optimal self-image given their specific goals.
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Bibliographic reference |
Lindholm, Torun ; Yzerbyt, Vincent. When being nice or being smart could bring you down: Compensatory dynamics in strategic self-presentation. In: International Review of Social Psychology, Vol. 31, no.1, p. 16 (2018) |
Permanent URL |
http://hdl.handle.net/2078.1/201289 |