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Exploration of engagement mechanics in the value co-creation process : the case of gamification on a NPD platform.

Bibliographic reference Leclercq, Thomas ; POncin, Ingrid ; Hammedi, Wafa. Exploration of engagement mechanics in the value co-creation process : the case of gamification on a NPD platform. . In: International Journal of Electronic Commerce, Vol. 21, p. 454-488 (2017)
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