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To disclose or not to disclose : Bloggers and the consequences of the transparency about the nature of the relationship with the brands they recommend

Bibliographic reference Charry, Karine ; Audrezet, Alice ; et. al. To disclose or not to disclose : Bloggers and the consequences of the transparency about the nature of the relationship with the brands they recommend.Marketing and Public Policy Conference (San Louis Obispo, CA, USA, du 23/06/2016 au 28/06/2016).
Permanent URL http://hdl.handle.net/2078.1/192054