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Product placement, its supporters and detractors: A quest for balance

Bibliographic reference Charry, Karine ; Tessitore, Tina ; et. al. Product placement, its supporters and detractors: A quest for balance. In: Advertising in New Formats and Media: Current Research and Implications for Marketers, Emerald Group Publishing Ltd.  2016
Permanent URL http://hdl.handle.net/2078.1/191487