User menu

Children’s response to co-branded products: The facilitating role of fit

Bibliographic reference Charry, Karine ; et. al. Children’s response to co-branded products: The facilitating role of fit. In: International Journal of Retail & Distribution Management : incorporating retail insights, Vol. 42, p. 1032-1052 (2014)
Permanent URL http://hdl.handle.net/2078.1/191483
  1. Auty Susan, Lewis Charlie, Exploring children's choice: The reminder effect of product placement, 10.1002/mar.20025
  2. Achenreiner Gwen Bachmann, John Deborah Roedder, The Meaning of Brand Names to Children: A Developmental Investigation, 10.1207/s15327663jcp1303_03
  3. Baron Reuben M., Kenny David A., The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations., 10.1037/0022-3514.51.6.1173
  4. Batra Rajeev, Lenk Peter, Wedel Michel, Brand Extension Strategy Planning: Empirical Estimation of Brand–Category Personality Fit and Atypicality, 10.1509/jmkr.47.2.335
  5. Baumgarth Carsten, Evaluations of co‐brands and spill‐over effects: further empirical results, 10.1080/13527260410001693802
  6. Belk Russell, Mayer Robert, Driscoll Amy, Children's Recognition of Consumption Symbolism in Children's Products, 10.1086/208977
  7. Bettman James R., Sujan Mita, Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers, 10.1086/209102
  8. Boland Wendy Attaya, Connell Paul M., Erickson Lance-Michael, Children's response to sales promotions and their impact on purchase behavior, 10.1016/j.jcps.2011.04.003
  9. Carrero Isabel, Valor Carmen, CSR‐labelled products in retailers' assortment : A comparative study of British and Spanish retailers, 10.1108/09590551211245425
  10. Cegarra J.-J., Michel G., Co-branding: clarification du concept, 10.1177/076737010101600404
  11. Charry Karine, De Pelsmacker Patrick, Pecheux Claude L., How Does Perceived Effectiveness Affect Adults’ Ethical Acceptance of Anti-obesity Threat Appeals to Children? When the Going Gets Tough, the Audience Gets Going, 10.1007/s10551-013-1856-2
  12. Chang Chun-Tuan, Are guilt appeals a panacea in green advertising? : The right formula of issue proximity and environmental consciousness, 10.2501/ija-31-4-741-771
  13. Daddis Christopher, Desire for Increased Autonomy and Adolescents’ Perceptions of Peer Autonomy: “Everyone Else Can; Why Can’t I?” : Adolescent Perceptions of Peer Autonomy, 10.1111/j.1467-8624.2011.01587.x
  14. Derbaix C., Blondeau S., Pecheux C., L'enfant et l'attitude envers l'annonce publicitaire : Mise en  uvre du construit et precisions conceptuelles, 10.1177/076737019901400302
  15. Derbaix Christian, Bree Joël, The impact of children's affective reactions elicited by commercials on attitudes toward the advertisement and the brand, 10.1016/s0167-8116(97)00003-7
  16. Ellis Andrew W., Holmes Selina J., Wright Richard L., Age of acquisition and the recognition of brand names: On the importance of being early, 10.1016/j.jcps.2009.08.001
  17. Fiske Susan T., Attention and weight in person perception: The impact of negative and extreme behavior., 10.1037/0022-3514.38.6.889
  18. Fornell Claes, Larcker David F., Evaluating Structural Equation Models with Unobservable Variables and Measurement Error, 10.2307/3151312
  19. Garretson Judith A., Burton Scot, The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications, 10.1509/jmkg.2005.69.4.118
  20. Goldberg Marvin E., Gorn Gerald J., Peracchio Laura A., Bamossy Gary, Understanding Materialism Among Youth, 10.1207/s15327663jcp1303_09
  21. Helmig, B. , Huber, J.A. and Leeflang, P.H.S. (2008), “Co-branding: state of the art”,Schamelenbach Business Review, Vol. 60, pp. 359-377.
  22. Hunt Shelby D., Vitell Scott J., The General Theory of Marketing Ethics: A Revision and Three Questions, 10.1177/0276146706290923
  23. Ji Mindy F., Children's relationships with brands: ?True love? or ?one-night? stand?, 10.1002/mar.10015
  24. Ji Mindy F., Child-brand relations: a conceptual framework, 10.1362/026725708x326011
  25. Lafferty Barbara A., Goldsmith Ronald E., Hult G. Tomas M., The impact of the alliance on the partners: A look at cause-brand alliances, 10.1002/mar.20017
  26. Mallinckrodt Victoria, Mizerski Dick, The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests, 10.2753/joa0091-3367360206
  27. Mizerski Richard, The Relationship between Cartoon Trade Character Recognition and Attitude toward Product Category in Young Children, 10.2307/1252328
  28. Moore Elizabeth S., Lutz Richard J., Children, Advertising, and Product Experiences: A Multimethod Inquiry, 10.1086/314307
  29. Nairn Agnes, Fine Cordelia, Who’s messing with my mind? : The implications of dual-process models for the ethics of advertising to children, 10.2501/s0265048708080062
  30. Nairn Agnes, Griffin Christine, Gaya Wicks Patricia, Children's use of brand symbolism : A consumer culture theory approach, 10.1108/03090560810862543
  31. Norris Donald G., Ingredient Branding: A Strategy Option with Multiple Beneficiaries, 10.1108/07363769210035206
  32. Pecheux, C. and Derbaix, C. (1999), “Children and attitude towards the brand: a new measurement scale”,Journal of Advertising Research, Vol. 39 No. 4, pp. 19-27.
  33. Pecheux C., Derbaix C., L'attitude de l'enfant envers une nouvelle marque: de la necessite d'une phase de fixation ?, 10.1177/076737010201700305
  34. Peracchio, L. and Mita, C. (1991), “Designing research to assess children’s comprehension of marketing messages”, in Holman, R.H. and Solomon, M.R. (Eds),Advances in Consumer Research, Vol. 18, Provo, UT.
  35. Phelps Joseph E., Hoy Mariea Grubbs, The Aad-Ab-PI relationship in children: The impact of brand familiarity and measurement timing, 10.1002/(sici)1520-6793(199601)13:1<77::aid-mar5>3.0.co;2-m
  36. Preacher Kristopher J., Hayes Andrew F., Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models, 10.3758/brm.40.3.879
  37. Rao, A.R. and Ruekert, R.W. (1994), “Brand alliances as signals of product quality”,Sloan Management Review, Vol. 36 No. 1, pp. 87-97.
  38. Reinartz Werner, Haenlein Michael, Henseler Jörg, An empirical comparison of the efficacy of covariance-based and variance-based SEM, 10.1016/j.ijresmar.2009.08.001
  39. Roberts Michele, Pettigrew Simone, Psychosocial Influences on Children's Food Consumption : PSYCHOSOCIAL INFLUENCES ON CHILDREN'S DIETS, 10.1002/mar.20591
  40. Robinson Thomas N., Borzekowski Dina L. G., Matheson Donna M., Kraemer Helena C., Effects of Fast Food Branding on Young Children's Taste Preferences, 10.1001/archpedi.161.8.792
  41. John Deborah Roedder, Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research, 10.1086/209559
  42. John Deborah Roedder, Sujan Mita, Children's use of perceptual cues in product categorization, 10.1002/mar.4220070404
  43. Rust, L. and Hyatt, C. (1991), “Qualitative and quantitative approaches to child research”,Advances in Consumer Research, Vol. 18, pp. 18-22.
  44. Sanbonmatsu David M., Fazio Russell H., The role of attitudes in memory-based decision making., 10.1037/0022-3514.59.4.614
  45. Simonin Bernard L., Ruth Julie A., Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes, 10.2307/3151928
  46. Singhapakdi Anusorn, Vitell Scott J., Rao C. P., Kurtz David L., 10.1023/a:1005965230277
  47. Thompson Kenneth, Strutton David, Revisiting perceptual fit in co‐branding applications, 10.1108/10610421211203079
  48. Uggla Henrik, The brand association base: A conceptual model for strategically leveraging partner brand equity, 10.1057/palgrave.bm.2540208
  49. Valkenburg Patti M, Cantor Joanne, The development of a child into a consumer, 10.1016/s0193-3973(00)00066-6
  50. Van Evra Judith P., Advertising's impact on children as a function of viewing purpose, 10.1002/mar.4220120506
  51. Vanhamme, J. and Chiu, C.K. (2008), “NUKI emotion measurement instrument: development of a non-verbal self-reported emotion measurement instrument for children”,Advances in Consumer Research, Vol. 35, pp. 656-658.
  52. Washburn Judith H., Till Brian D., Priluck Randi, Co‐branding: brand equity and trial effects, 10.1108/07363760010357796
  53. Washburn Judith H., Till Brian D., Priluck Randi, Brand alliance and customer-based brand-equity effects, 10.1002/mar.20016
  54. Zajonc Robert B., Attitudinal effects of mere exposure., 10.1037/h0025848
  55. Zhao Xinshu, Lynch John G., Chen Qimei, Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis, 10.1086/651257