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The impact of visual and child-oriented packaging elements on children’s purchase influence across various age groups

Bibliographic reference Charry, Karine ; et. al. The impact of visual and child-oriented packaging elements on children’s purchase influence across various age groups. In: International Journal of Retail and Distribution Management, Vol. 42, p. 1069-1082
Permanent URL http://hdl.handle.net/2078.1/191482
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