User menu

Product placement and the promotion of healthy food to pre-adolescents: When popular TV series make carrots look cool

Bibliographic reference Charry, Karine. Product placement and the promotion of healthy food to pre-adolescents: When popular TV series make carrots look cool. In: International Journal of Advertising, Vol. 33, p. 599-616 (2014)
Permanent URL http://hdl.handle.net/2078.1/191481
  1. Bandura, A. (1977) Social Learning Theory. Englewood Cliffs, NJ: Prentice-Hall.
  2. Boesen-Mariani, S., Werle, C., Gavard-Perret, M.L. & Vellera, C. (2008) Preventing youth obesity: effective means of promotion. Paper presented at the Latin American Advances in Consumer Research Conference (Association for Consumer Research), Sao Paulo, Brazil.
  3. Kaplan, M. & Folb, K. (2013) Hollywood, Health and Society. Entertainment Education for Television, Movies and New Media. South California: Norman Lear Center at the USC Anneberg.
  4. Mantonakis, A., Whittlesea, B.W.A. & Yoon, C. (2008) Consumer memory, fluency and familiarity. In C.P. Haugtvedt, P.M. Herr & F.R. Kardes (eds) Handbook of Consumer Psychology. New York: Taylor & Francis Group, LLC.
  5. McNeal, J.U. (1992) Kids as Customers: A Handbook of Marketing to Children. New York: Lexington Books.
  6. OECD (2013) Obesity Update 2012. OECD.
  7. Paivio, A. (1979) Imagery and Verbal Processes. Hillsdale, NJ: Lawrence Erlbaum.
  8. Pechmann, C. & Wang, L. (2006) An experimental investigation of an entertainment education television show about adolescents smoking: effects on norms and intent. Unpublished manuscript, Stanford Graduate School of Business, Stanford, CA.
  9. Pechmann, C. & Wang, L. (2008) The use of entertainment education to deter youth smoking: does balance, transformation, and a public service announcement epilogue help or hurt? Paper presented at the Advances in Consumer Research Conference (Association for Consumer Research), Memphis, TN.
  10. Peracchio, L. & Mita, C. (1991) Designing research to assess children’s comprehension of marketing messages. In R.H. Holman & M.R. Solomon (eds) Advances in Consumer Research (Vol. 18). Provo, UT.
  11. Roedder John, D. (2008) Stages of consumer socialization: the development of consumer knowledge, skills, and values from childhood to adolescence. In C.P. Haugtvedt, P.M. Herr & F.R. Kardes (eds) Handbook of Consumer Psychology. New York: Taylor & Francis Group, LLC, 221–246.
  12. Russell, C.A. (1998) Toward a framework of product placement: theoretical propositions. Paper presented at the Advances in Consumer Research Conference (Association for Consumer Research), Provo, UT.
  13. Russell, C.A. & Schau, H. (2008) Mixed alcohol messages in television series: product placement meets edutainment. Paper presented at the Advances in Consumer Research Conference (Association for Consumer Research), Memphis, TN.
  14. Rust, L. & Hyatt, C. (1991) Qualitative and quantitative approaches to child research. Paper presented at the Advances in Consumer Research Conference (Association for Consumer Research), New York, NY.
  15. van Reijmersdal, E., Rozendaal, E. & Buijzen, M. (2012a) Integrating Advertising and Editorial Content in Magazines: Effects on Children’s Persuasion Knowledge and Brand Attitudes. Lisbon: EMAC.
  16. WHO (2010) Set of recommendations on the marketing of foods and non-alcoholic beverages to children. Geneva: World Health Organization.