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Advertising co-created innovation: a risky strategy for well-known brands in the service industry?

Bibliographic reference Cambier, Fanny ; Poncin, Ingrid. Advertising co-created innovation: a risky strategy for well-known brands in the service industry?.EIRASS Conference 2017 (Vancouver, Canada, du 26/06/2017 au 29/06/2017).
Permanent URL http://hdl.handle.net/2078.1/189213