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Non-participants And Brands’ Communication Of Co-creational Efforts: A Matter Of Trust.

Bibliographic reference Cambier, Fanny ; Poncin, Ingrid. Non-participants And Brands’ Communication Of Co-creational Efforts: A Matter Of Trust..Association of Consumer Research North America Conference 2017 (San Diego, California (USA), du 26/10/2017 au 29/10/2017).
Permanent URL http://hdl.handle.net/2078.1/189177