Inducing word-of-mouth by eliciting surprise - a pilot investigation

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Authors	:	Derbaix, Christian [FUCAM] Vanhamme, Joëlle [UCL]
Document type	:	Article de périodique (Journal article)
Abstract	:	[eng] This research – using the critical incident technique – brings to the fore the emotion of surprise and its influence on word-of-mouth (WOM). The results show –as expected- that the intensity of surprise is significantly correlated with the frequency of WOM and that this relationship is not completely mediated by subsequent positive or negative emotions. This relationship is explained in terms of social sharing of emotions.
Publication date	:	2003
Language	:	Anglais
Journal information	:	"Journal of Economic Psychology" - Vol. 24 (2003)
Peer reviewed	:	yes
issn	:	0167-4870
Publication status	:	Publié
Affiliation	:	Louvain School of Management - Marketing
Links	:	[DOI]https://doi.org/10.1016/S0167-4870(02)00157-5 [Handle]http://hdl.handle.net/2078/18747

Bibliographic reference	Derbaix, Christian ; Vanhamme, Joëlle. Inducing word-of-mouth by eliciting surprise - a pilot investigation. In: Journal of Economic Psychology, Vol. 24 (2003)
Permanent URL	http://hdl.handle.net/2078/18747