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Personalized Collaborative Recommendations in the Mass-retailing Sector: the Impact of the Recommended Products and the Accompanying Message on Consumer Behavior

Bibliographic reference Vandenbulcke, Virginie ; Ducarroz, Caroline ; Fouss, François. Personalized Collaborative Recommendations in the Mass-retailing Sector: the Impact of the Recommended Products and the Accompanying Message on Consumer Behavior.EMAC (European Marketing Academy) - 46th Annual Conference (Groningen (Netherlands), du 23/05/2017 au 26/05/2017).
Permanent URL http://hdl.handle.net/2078.1/187179