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Is it the end of the “logomania” in China’s luxury market?

Bibliographic reference Van Der Essen, Alexandra ; Schuiling, Isabelle. Is it the end of the “logomania” in China’s luxury market?. Louvain Research Institute in Management and Organizations Working Paper Series ; 2017/11 (2017) 30 pages
Permanent URL http://hdl.handle.net/2078.1/186797