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Fostering the observing brand audience’ willingness-to-engage through the communication of co-creational efforts.

Bibliographic reference Cambier, Fanny ; Poncin, Ingrid. Fostering the observing brand audience’ willingness-to-engage through the communication of co-creational efforts.. Louvain School of Management Research Institute Working Paper Series ; 2016/24 (2016) 11 pages
Permanent URL http://hdl.handle.net/2078.1/185842