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Different approach to the theory of cognitive dissonance: Perception of a dissonant consumer depending on her group belonging

Bibliographic reference Herak, Iskra ; Kervyn de Meerendré, Nicolas ; Kamiejski, Rodolphe ; Martinie, Marie-Amélie. Different approach to the theory of cognitive dissonance: Perception of a dissonant consumer depending on her group belonging. (2016) 9 pages
Permanent URL http://hdl.handle.net/2078.1/185628